BIG Nordic is a B2B event organizer running high-impact conferences across the Nordic and Benelux regions, with known yearly events like CyberSec Nordic, CFO Nordic, AI & Business Futures, CPO Nordic and more. Their events bring together C-Level decision-makers, strategic partners, and industry leading speakers, creating an ecosystem of partnerships and conversations that drive the industry forward.
Christian Ehrström, Founder & Operator, founded the company in 2023 and has been leading the organisation’s growth from the start.
Early on, the ambition was clear: Expand the portfolio: more events, more partners, more seats filled. The demand was there. The time wasn’t.
With a lean team, BIG Nordic was hitting a volume bottleneck. Reaching hundreds of attendees and engaging the right strategic partners for each event required a level of outreach that the internal team simply couldn’t sustain alongside everything else.
The question became a practical one: Hire 3–4 people in-house, or find another solution? When you factor in onboarding costs and ramp time, the answer pointed clearly toward a flexible external partner.
The collaboration started with chemistry. The founders connected naturally, spoke the same language - both literally and in terms of mentality and pace. A short market test quickly confirmed the potential.
“What stood out from day one wasn’t just results, but the way of working.” - Christian
Projects could be handed over without a flood of back-and-forth questions. The team at The Nordic Group understood the brief, got on with it, and communicated clearly. For a fast-moving event business, that kind of agility matters as much as the output, says Christian.
The Nordic Group operates across multiple workstreams for BIG Nordic: securing partner introductions, attendee acquisition, one-to-one meeting booking for partners, and white-label projects. In practice, they function less like a vendor and more like an extension of the internal team - embedded in the work and aligned on the goals.
In 2023, BIG Nordic was running two events and building toward a portfolio of four. Today, in 2026, that portfolio stands at 10 larger yearly events plus 10 additional focused roundtable events. The company has grown 4x since the collaboration began - and the ceiling, as it turns out, isn’t a question of capacity anymore.
“The question is no longer how much can we grow, but how much do we want to grow.” - Christian
The quality of booked partner meetings has been equally striking: around 90% of the partner meetings arranged have converted into ongoing partnerships - a sign that the outreach was hitting the right people with the right message.
For the internal team, the biggest day-to-day benefit is focus. Instead of spending time on meeting booking and attendee acquisition, the team can concentrate on selling and making sure events run well.
Christian recommends The Nordic Group to any B2B company relying on high-volume stakeholder engagement: partners, attendees, lead generation in general.
Finally, he sums up the partnership in one sentence: “A partnership that one can trust on to drive pipeline and results continuously, without lowering standards.”
